The Marketing List represents a selection of Contacts made on the basis of the set criteria through the whole system (from the Deals, Contacts and Company modules) that will be reached by your marketing campaign. You find this list in the Marketing List tab in the Marketing Window. If you are creating a new marketing campaign you have to define new list.
Note: Prior creating the list you have to save the new campaign.
You create a new marketing list by clicking the Edit Marketing List button that is in the upper part of the Marketing window.
After clicking this button, Marketing List editor will open. We differentiate two types of Contacts in eWay-CRM: Contacts that you imported or created individually in the Contacts or Companies module; but there are in eWay-CRM also contact details on potential customers that are saved in Deals only and become Contacts or Companies only if you convert the Deal to a Project.
Because of that, the first step of defining the marketing list is the specification of the source of data you will filter your contacts from in the second step. If you want to reach contacts from different sources, it is necessary to divide the definition of the list to two parts - the selection of Contacts and Companies and the selection of Deals. For more information about sources, see Marketing List Sources.
The second step is a definition of logical formulation according which will be returned only those contacts that meet the criteria of your filter. This formulation (filter) for Contacts can look like the one in the picture below. To see the results of filtering, click the Apply button. By unchecking the box in the first column you choose the contact you do not want to import to the resultant marketing list.
To be sure that you will have on your marketing list only contacts, companies and deals that really want to receive your marketing messages, before pressing Apply button, mark Remove Opt Outs check box next to the button. Marketing list will contain only respondents that did not subscribe from your mailing list - these are contacts, companies and deals that do not have marked Email Opt Out in their details. This function automatically ensures that your emails will not be sent to respondent who previously stated that they do not want to receive your emails. (Availability: Remove Opt Outs check box is available since eWay-CRM 5.2.0.)
You can also create fields that will be used for getting and registering the confirmation about sending marketing messages. You can see manual in these How-to articles:
- Register Consent of Personal Data Processing
- Get and Automatically Register Consent of Personal Data Processing
The final selection of Contacts (or/and Companies or Deals, etc.) that will be imported to the marketing list have to be confirmed by the clicking the Add button. Only the chosen (checked) Contacts will be put to the Marketing List tab of the Marketing window. Clicking the Replace button will rewrite the original marketing list. The Replace action is not recommended in the case when the campaign has already been launched. If you press the Cancel button, you close the editor without saving any changes.
If you additionaly also want to add contacts that are saved in module Deals, go to the editing of the marketing list again (use the Edit Marketing List button) and choose Deals in the first step. Then, go through the second step as in the previous case. Analogically, to create a complete and final marketing list, you can merge results from different filters for any of the modules.
Save Created Filter
Once, a filter is defined, it can be saved for later usage. It is a parallel to user views of the lists and there is no possibility of sharing these saved filters among Users.
To save a filter definition use the Save Filter button. After clicking this button, you will be asked to enter the filter name.
Saved filters can be easily invoked later by clicking the little arrow next to the Save Filter button.
When you are sending a marketing campaign, there can be a difference between the number of contacts and the number of really sent emails - the second number is lower. What is the reason for this difference?
There is a syntax validation during importing process from eWay-CRM to Emailcampaigns – all nonvalid e-mail addresses as refused. This is the first part of "loss".
Before sending the campaign there is a list-check to compare known non-deliverable addresses to your current list (e.g.. spam traps, permanent errors like "mailbox does not exist" etc.). These addresses are extracted from the list which represents the second part of the "loss". This should be the final number of emails sent to your contacts.
Note: This all is done to prevent blacklisting your domain and is a prevention to be marked as "spammer".